Hp Nokia - GOING green is the "in" thing nowadays and Nokia proves that the company is not only talking the talk but also walking the talk. Said Francis Cheong, Nokia’s regional environmental manager, Southeast Asia-Pacific: "We want to ensure a world where everyone is connected to sustainable development. As a global leader, we recognise that we have a responsibility. We have to take account of sustainability in everything we do."
And the company has done just that. Nokia took the number one spot in the latest Dow Jones Sustainability Index.
Cheong pointed out that taking care of the environment has been one of the social commitments for Nokia, even when the company initially started out as a rubber glove and boot factory.
He was speaking to a group of journalists from various countries prior to their trip to a recycling plant in Singapore to show how Nokia does its bit for the environment.
He said there are over 1.3 billion people who use Nokia mobile devices worldwide. "All Nokia products can be recycled or recovered. Nothing goes to waste."
He added that Nokia minimises the environmental impact in various ways like using recyclable materials; having low-energy consumption; avoiding using hazardous materials; and having compact packaging with reusable and recyclable materials.
"We are interested in putting our environmental-friendly features in all our products and not just one green product. At the end of the day, the environmental impact is more significant rather than just launching a one-off green product."
In its efforts to encourage recycling, Nokia has held various recycling exercises in recent years.
It has organised take-back campaigns since the late 90s and has worked with environmental organisations or non-governmental organisations such as WWF to increase consumer awareness in different markets around the world.
Its global consumer survey reveals that 44% of old mobile phones are lying in drawers at home and not being recycled. Only 3% of people recycle their mobile phones globally.
If every Nokia user (all 1.3 billion) recycled just one unused phone at the end of its lifespan, we would save nearly 80,000 tonnes of raw materials from being mined or produced.
While some still prefer to sell their old phones or give them to another person, Cheong said the company is actually reaching out to those who have mobile phones that no longer function or don’t have GSM functions that newer Nokia phones have now.
Nokia’s recycling kiosks accept all phone models. There are also close to 5,000 Nokia Care points globally, each taking back mobile devices and accessories.
Consumers can also drop their phones off at any one of these Nokia flagship stores and selected retailers.
And the company has done just that. Nokia took the number one spot in the latest Dow Jones Sustainability Index.
Cheong pointed out that taking care of the environment has been one of the social commitments for Nokia, even when the company initially started out as a rubber glove and boot factory.
He was speaking to a group of journalists from various countries prior to their trip to a recycling plant in Singapore to show how Nokia does its bit for the environment.
He said there are over 1.3 billion people who use Nokia mobile devices worldwide. "All Nokia products can be recycled or recovered. Nothing goes to waste."
He added that Nokia minimises the environmental impact in various ways like using recyclable materials; having low-energy consumption; avoiding using hazardous materials; and having compact packaging with reusable and recyclable materials.
"We are interested in putting our environmental-friendly features in all our products and not just one green product. At the end of the day, the environmental impact is more significant rather than just launching a one-off green product."
In its efforts to encourage recycling, Nokia has held various recycling exercises in recent years.
It has organised take-back campaigns since the late 90s and has worked with environmental organisations or non-governmental organisations such as WWF to increase consumer awareness in different markets around the world.
Its global consumer survey reveals that 44% of old mobile phones are lying in drawers at home and not being recycled. Only 3% of people recycle their mobile phones globally.
If every Nokia user (all 1.3 billion) recycled just one unused phone at the end of its lifespan, we would save nearly 80,000 tonnes of raw materials from being mined or produced.
While some still prefer to sell their old phones or give them to another person, Cheong said the company is actually reaching out to those who have mobile phones that no longer function or don’t have GSM functions that newer Nokia phones have now.
Nokia’s recycling kiosks accept all phone models. There are also close to 5,000 Nokia Care points globally, each taking back mobile devices and accessories.
Consumers can also drop their phones off at any one of these Nokia flagship stores and selected retailers.
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