Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Tuesday, April 6, 2010

TAPICON 2010 to be held in Chennai

6th Annual Conference of the Association Of Physicians of India – Tamil Nadu State Chapter – TAPICON 2010 was inaugurated today by Thiru. V. K. Subburaj, I.A.S., Principal Secretary to Government, Health & Family Welfare Department, Govt. of Tamil Nadu, Chennai at Hotel Savera, Chennai. This conference is being hosted by the API, Chennai Chapter and is being held in Chennai for the first time. This conference paved the way for experts as well as general physicians and specialists in various streams of medicine to meet under one roof to deliberate and share their expertise.
Dr. Muralidhar S. Rao, All India President, Association of Physicians of India was the Guest of Honour and released the souvenir on TAPICON 2010.
This two day seminar is showcasing many interesting and informative lectures, Orations, Work Shops and Paper presentations. During the session the three Gold Oration Awards are presented. Prof.M.S.Amaresan Gold Medal Oration will be delivered by Dr.Ashok Kumar Das, Senior Professor & Medical Superintendent, Jawaharlal Institute of Post Graduate Medical Education and Research (JIPMER), Puducherry. Prof. M.Viswanathan Gold Medal Oration will be delivered by Prof.Jerzy Leowsky, Regional Adviser, Noncommunicable Diseases, World Health Organization, Regional Office for South East Asia, New Delhi and Prof. G.Ananthasubramaniam Gold Medal Oration will be given by Dr. Calambur Narasimhan, Director of Arrhythmia- Electrophysiology Services, Care Hospital, Hyderabad.

Speaking on the occasion, Dr.S.S.Lakshmanan, Organizing Secretary of TAPICON, informed that 500 delegates including PG Students from all over Tamil Nadu are participating in this two day conference. He said, “It is becoming essential for the medical fraternity to become aware of various medical ailments which affect people and the latest technological breakthroughs in diagnosis and treatment of them and would facilitate medical practitioners to understand and treat them more effectively”.

Dr.S.N.Narasingan, the Organizing Chairman, spoke about the Memorandum of Understanding signed by API- Chennai Chapter and BCMS (Bexar County Medical Society) San Antonio in 2008, as part of a sister city relationship between Chennai and San Antonio. He also told that the API- Chennai Chapter has trained over 1500 Post Graduate students from all over the country in the All India Post Graduate Training Programme.

The newly elected Chairman of API-TNSC, Dr.Vijay Viswanathan informed that the association plans to conduct the Tamil Nadu Health Survey and collect data on Noncommunicable diseases from different districts of Tamil Nadu. A program will be rolled out in different parts of the state, to create awareness on the prevention of Noncommunicable diseases in the community.

Covering a rich variety of subjects, technologies and practices, the Conferences will focus on application than theory. It will bring together an array of experts from all over the Tamil Nadu to deliberate and discuss the latest developments in the field of medicine.

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Monday, December 14, 2009

A Cultured Promotional Gift

When companies give away promotional gifts to their customers, they will often choose something generic like a coffee cup or pens. However, there are many other types of promotional items you can provide to your customers, some better than others. One such promotional item is brandy glasses.

The brandy glasses you will be providing to your customers as part of a promotional gift are unique from other glasses. They are a form of stemware, with a short stem that has a wide bottom vessel on it with a narrow top. The reason that brandy glasses have this large area inside the snifter is to help evaporate the brandy. The narrow top of the glass keeps the aroma inside the glass. Typically, the brandy glasses you will give to your customers will be about six to eight ounces. Within that glass, about two to three ounces of brandy will be served in a single serving.

As you can see, brandy glasses are not as simple as a coffee cup. There is a whole art to both the glasses and the drinking of brandy, much like there is to wine. This is why it is such a great promotional gift for customers. Most customers won't think about having to put brandy into a special glass, but when they do and they see the benefits of a snifter, they will be happy they got one from your company.

When you get your customers glasses for brandy, you are giving them a unique gift that sets your company apart. You are also allowing your company to be advertised to your customers and other potential customers for years to come. These glasses are most often used during dinner parties and that presents a potential bonanza of advertising for you. Since you will have your company name on every glass, along with your logo, whenever someone uses the glass they will be showing your company name and logo to those around them. They won't even realize it but as they drink from the brandy glass you bought for them, they will be promoting your company.

Promotional gifts are a great marketing tool for companies. They show your customers that you care about their business and that you want to reward them for their business. Having a loyal customer is often worth 30 customers for a business. A loyal customer will keep coming back and providing you with business. They will continue buying items from you and will be a regular source of income for the company. This is why it is so important to reward those customers with promotional items. You want to keep them loyal to your company and promotional gifts can do that for you.

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