Evian bottled water took it to the next level in 1998 with “Water Babies,” a spectacular takeoff on a Busby Berkeley-Esther Williams water ballet.
E*TRADE resurrected the concept with its snarky and ubiquitous e-trading baby dude with his faithful cell-phone sidekick.
Now there are some new digitally manipulated kids on the block who have just raised the cuteness bar — and then leaped over it.
High rollers
The piece is called “Skating Babies,” an online ad for Evian bottled water that’s rung up nearly 5 million hits internationally on YouTube in little more than a week. Among those myriad viewers is TODAY’s Natalie Morales, who has two young children, including a son who’s nearly a year old. Her oldest son loved the ad, she told co-host Matt Lauer, who also admitted to having watched it with amusement.
The spot is beyond cute: a posse of bright-eyed, beaming, chubby babies who should barely be able to walk tearing up a playground on little four-wheeled roller skates — all to the big beat of a remix of the 1979 Sugarhill Gang single “Rapper’s Delight.”
They leap over obstacles; charge a fence and hang from it like monkeys; do backflips; leap over long rows of prone babies; engage in some old-school break dancing; weave through a slalom course of Evian bottles, and walk upside down on their elbows, completely unhampered by the diapers bulging beneath their matching onesies.
Evian made the video as a commercial, but decided to post it on YouTube to see if anyone would watch before buying air time on television. It’s part of the same campaign as “Water Babies” — “Live Young.”
You can see Skating Babies Video in the web.
Showing posts with label Babies. Show all posts
Showing posts with label Babies. Show all posts
Tuesday, October 13, 2009
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